This year’s Tyre Safety Month is set to be bigger and better than ever before, with the CJAM team in full flow, raising awareness of the annual campaign through multiple PR and marketing channels. The theme of this year’s campaign, which aims to prompt motorists around the country into taking action on tyre safety, is ‘Time for a change?’. Key areas of focus will include the benefits of winter tyres, as well as the importance of regularly checking tyre air pressure, condition and tread depth.
A steady stream of national, regional and consumer media activity will take place throughout October, while garages, tyre fitters and retailers around the country have already been fully encouraged to support the campaign by offering free tyre safety checks. CJAM has created a wealth of striking promotional material to help stakeholders get behind the campaign, including a stunning winter tyre film on ice, posters, leaflets, web banners, DVDs, animations and a dynamic infographic. New for 2012, the CJAM team has also developed a Facebook app to allow motorists to show their commitment to checking their tyres online.
“Tyre Safety Month gathers fresh momentum every year,” comments Christine Joyce, Managing Director, TyreSafe. “We’re delighted to be delivering the marketing of the campaign again this year, and we’re already receiving strong interest and support from many different organisations, including road safety, emergency services and the police, in addition to the UK tyre trade.”
CJAM works tirelessly throughout the year to increase stakeholder engagement with TyreSafe campaigns. Having worked with TyreSafe since its inception in 2006, CJAM has helped the award-winning safety organisation go from strength to strength. Christine and her team regularly achieve high quality media coverage for Tyre Safety Month and many other major campaigns, consistently exceeding their targets.
“With news just in that tyre related road accidents have increased in the past year, this month’s campaign will be particularly important in terms of communicating the message the safe tyres save lives,” concludes Joyce. “I’m proud to be supporting such a worthwhile cause.”
For more on Tyre Safety Month, visit http://www.tyresafe.org/campaigns/tyre-safety-month-2012.
