We all know how useful it can be having a good marketing company behind you when you’re first starting out. For some it’s just a time saver, but for others it’s a lifeline, something that helps get their business off the ground and out to their customers. With a dedicated team of marketers, CJAM can help you every step of the way.
But some companies want to push things a little further – and this is where CJAM’s dedicated PR team comes in. There are a few advantages to working with a PR team when promoting your business:
Creditability
Every business was a start up once, but you will find it difficult not only to reach but to convince customers to buy from you at first. With today’s consumers being increasingly cautious about where they buy from, credibility in the marketplace can get you a long way. Using a PR company to help promote your business into areas you couldn’t access alone (e.g. radio or TV) can help boost you up in the public opinion. Studies show that using PR over traditional advertising can lend up to 7 times more credibility with the consumer.
Crafting that Winning Pitch
No matter how many books they read, seminars they attend or workshops they do, some people just don’t have the knack for hard sales or PR. Luckily a PR agency will help you in creating that perfect pitch to help you reach the right people and get the response you want. They will also help you to project it, reaching the right publications for print and distribution, so you can focus on doing your job, not marketing it.
Lead Generation
While some other marketing styles may be short terms or targeted in bursts, the media coverage you get from a PR company is longer lasting. You’re likely to get an initial wave of interest and sales leads at the beginning of any advertising campaign, but with a PR strategy you will find you are still getting a stream of good leads from just one media mention. This again has to do with the credibility a PR firm lends you, and has real advantages when it comes to generating leads.
Creative Input
The added bonus of including a PR company in your promotion process is the creative input they can bring to the table. Having an external opinion that is not so close to the product as you are can do wonders for the way it’s marketed. A good PR firm will come up with a myriad of ideas to promote your business that you haven’t thought of, or hadn’t even considered, and this could be the key element to the success of your campaign.
Targeting Your Market
This is always a tough thing to do. While you may know your target market inside out, and have kept them in mind in the building of your business, getting the word out to them is a bit more tricky. With a dedicated PR strategy, it’s much easier to precisely target your preferred market. PR companies specialise in knowing how to penetrate each and every market, and how to place the right media information in the right places to bring customers to you. This service is particularly good for those businesses with smaller or nice target markets.
Overall, while some people may be put off by the cost of using a PR company, when you take into account the results and the media channels they will use to promote your business, it works out as an incredibly cost effective way of marketing to the right people, and definitely an avenue worth exploring.
