Making use of good animations in digital marketing is a great way to boost SEO and engage customers. Whether animations are informative, corporate or promotional, it’s fair to say that they’re becoming increasingly popular in digital marketing.
Additionally, producing animated videos is no longer restricted to those with six figure production budgets, as current technology allows companies of all shapes and sizes to benefit from affordable animations. It’s simply a matter of finding the right people to write, design, storyboard and produce the animation to suit your marketing needs.
Increased conversion rates
Up to 85% of visitors are more likely to make a purchase after watching a product video, and on average, visitors will stay two minutes longer on your website when engaged with a video, according to Comscore. A video on the landing page allows you to grab their attention with a powerful mix of pictures, motion, text, voice, sound effects and music, all in a short amount of time.
Here are our top reasons for choosing animated videos:
Boosting SEO – Google owns YouTube, so a presence on YouTube, and embedding video on your site, makes your site 53 times more likely to be shared via a Google front page search result. You can also add keyword tags to your YouTube videos, prompting companies to contact you.
Video sharing – Viral video marketing campaigns greatly increase click through rates. 68% of people who watch online videos will share links for these videos with their friends. There’s no magic formula for creating a video that people will want to share. We recommend ensuring that you have a solid idea, story and clearly defined key messages, all tailored to your target audience. And, last but not least, a powerful call to action.
Enhancing presentations – Once you’ve created an animation, make the most of it by using it offline too. Animations can enhance presentations, pitches and meetings by helping to explain and promote your business. It’s a great conversation point and useful for networking, so we suggest keeping your animations handy on your phone, iPod, tablet or laptop.
To find out how animations could help boost your SEO and enhance your marketing campaigns, or to discuss an existing idea for an animated video, please don’t hesitate to call the team on 01787 226995. Or why not check out our latest 3D animation in the case studies section of our site.