Essex Farm Park and Village, Barleylands, has appointed CJAM Group to promote its multiple offering and increase footfall. CJAM Group won the business following a competitive pitch to provide marketing and communications services for the much-loved Billericay venue.
The Colchester-based agency has already created engaging creative for a range of events including February Festival of Fun, communicating Barleylands’ half-term activities for families and a Step into Spring Easter campaign. Barleylands attracts more than 130,000 visitors annually, 3,000 of which own an annual pass and holidays and half terms account for almost half of these.
Barleylands’ social media has received a huge boost, with an increase of almost 600% in Facebook reach and 164% increase in engaged users during December compared to the previous year.
Marketing Director at CJAM Group, Lucy French, said: “Barleylands is a hive of activity with many different offerings including the Farm Park, parties, event hire, retail and artisan Village, education programme for schools, Tiptree tea rooms, Magic Mushroom café and camping.
“By simplifying the Barleylands messaging and communicating it clearly via marketing materials and high quality social media content we are engaging much more effectively with their target audiences.”
She added: “In the coming months, CJAM will be continuing to develop the brand identity, bringing character, charm and clarity to all marketing including a new website home page and mobile optimisation. We’ll also be reaching out to new audiences – Barleylands is a ‘hidden gem’ and driving awareness will be key to our success.”
In 2016, CJAM Group won Excellence in Marketing at Essex Business Awards.