Boston Place Clinic is a boutique IVF clinic located in one of the most competitive locations in the UK with over 30 clinics in London. CJAM Group was appointed to create a marketing and communications campaign to raise awareness of the clinic and increase the number of IVF patients.
CJAM Group devised a series of advertising initiatives to target local residents in the Marylebone area and commuters as they pass through the mainline and underground station. Media included supersize back lit panels at Marylebone station, escalator panels, bus stops posters and local press adverts.
The creative idea addressed the proximity of the clinic to the station, just ‘a few baby steps away’, keeping the creative simple to reach the target audience most effectively
CJAM Group’s creative is being used across multiple platforms including outdoor media, print and online. The creative has been adapted to use on Boston Place’s website, email footers and is now being adapted to vinyl stickers for display inside the clinic.