BULKEX15

The challenge

The Material Handling Engineers Association has been supporting companies in bulk handling industries for over 75 years. BULKEX was conceived to be the industry showcase, combining an informative conference with seminar programme. CJAM Group was tasked with the organisation, promotion and management of the event, including everything from securing speakers to media sponsorship negotiation. The specific event objectives were to sell 50 exhibition stands, secure over 400 attendees and engage the participation of industry leaders.

The work

CJAM Group events team used their extensive experience to secure all the logistical details from travel and accommodation to catering and AV equipment. Meanwhile, our marketing team created an online strategy focused on the use of social media to create a ‘buzz’ around the event. The team also worked to produce a bespoke microsite, a comprehensive conference brochure and exhibition guide, an conference companion app, detailed content calendar, on and offline advertising, securing outstanding speakers, live streaming of the event, regular e-newsletters, tweets and posts, social media guidelines for staff and added value for members.

“BULKEX 2015 was a well-organised and thought-out  event”, John Sinclair, Partner, UYE UK

“Media partnerships were commendably plentiful and publicity was admirably widespread”, Edwin Trout, Secretary, The Concrete Society.

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Stands sold
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Attendees
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Industry speakers
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Website visitors
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Media partners
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Rebooked 2016