Colchester Cancer Centre
Colchester Hospital’s Charity (CoHoC) is an NHS charity (similar to Great Ormond Street Hospital Charity but much, much smaller). CoHoC recently embarked on the second phase of its major fundraising appeal – a campaign to raise a further £4.5 million to build a state-of-the-art wellness centre to complete the cancer unit at Colchester General Hospital.
We were approached to produce a series of 10 large scale, attention-grabbing boards to be mounted on the walls of the corridors leading to the chemotherapy department and radiotherapy departments.
The objectives were to:
- Refresh the campaign and create new energy around the cancer campaign
- Celebrate the achievements of the hospital and charity to date and instill pride amongst hospital staff
- Inform visitors that there is still fundraising to do to complete the wellness centre
- Demonstrate an appreciation of the needs of patients at the hospital
- Create artwork that can transfer to other communications channels/media in the future to maximise use of a restricted campaign budget.
Our creative team devised new artwork boards, which feature NHS staff and personal quotes. As well as creating a more colourful and welcoming environment for patients and visitors, the new artwork promotes the work of the cancer campaign and how people can get involved.
The series of boards and posters bring to life the reason why the cancer centre is so important.
CJAM Group produced 10 original pieces of artwork at no cost to the charity. The fundraising campaign was launched at the House of Commons by Will Quinn MP and senior directors of the hospital. CJAM Group is proud to be part of the campaign and will continue to support the hospital in the future.
“We are absolutely delighted with the impactful creative work that CJAM has produced for our cancer campaign. We would like to thank them for their sensitive approach to the project and their commitment to understanding the issues at hand. The posters look fantastic and we are very grateful for the generous time and effort donated to our cause”.
Caroline Bates, Head of Charity and Fundraising, Colchester Hospital Cancer Centre Campaign