Premier Print and Promotions Ltd

Social media, content and guerrilla marketing

The challenge

Premier Print and Promotions Ltd is a leading promotional products supplier operating in an extremely competitive market. Premier approached CJAM Group to improve their social media content in order to drive engagement with potential customers online.

Premier Media Coverage
Premier Print & Promotions

The work

CJAM Group identified two guerrilla events, which were run solely by a small team comprising two employees from both CJAM Group and Premier. The first event harnessed national interest (and social media partners) working on ‘National Stationery Week’ and presented over 1,000 handwriting pens to children from local primary schools as part of ‘Let’s get writing’ Handwriting Day. The distribution of pens, which were presented during school assemblies across north Essex, was followed up with a handwriting competition, where pupils could win book vouchers (and Premier could benefit from additional engagement/conversation).  The second event was the launch of ‘Frisbee Fridays’ – encouraging office workers in Colchester to use their lunch hour productively with a little healthy and fun exercise to boost afternoon productivity.

Press coverage reach
Retweeted to stationery followers (including the Post Office and John Lewis)
Total online reach
Total posts reach
Social media engagement