how healthy is your brand?

If Content is King, then Brand is Queen (how healthy is your brand?)

Bill Gates famously said “Content is King” back in 1996 and digital businesses globally have been lording it about ever since but what happened to brand architecture along the way?  Sure, it’s fun to engage with brands on social media, it is positively exciting to see your twitter followers grow exponentially, but what if you can’t see the difference on the bottom line?