Fundraising through iPads reaches new levels of sophistication

Raising funds for charity via iPads has hit the news pages again this summer as Fundraising Initiatives launched its new mobile-optimised, face-to-face fundraising solution to a packed audience of third sector professionals at the National Convention 2012. More than 2,000 delegates gathered to hear the latest in best practice techniques, with raising funds through iPads a hot topic of conversation.

How much does the voluntary sector contribute to employment – and where are these jobs located?

The third sector not only provides services and harnesses voluntary action, but also employs a growing number of people. There is growing interest, from government and elsewhere, in the contribution that voluntary organisations make to society and communities – and this includes their contribution to paid employment. New TSRC research has been examining this contribution, estimating the number and distribution of people working in the voluntary sector using data from the National Survey of Third Sector Organisations (NSTSO 2008) in England.

Videos and animations lead the way in customer engagement

A growing number of companies are taking advantage of the high level of consumer engagement with videos and animations to boost interaction with customers and accelerate sales. Four out of five internet users in the UK watch video over the web every month according to Comscore, while Forrester Research reports that video is 53 times more likely to appear on the first page of search engines results. Add to this the fact that videos can often be cost-effective to produce, and videos and animations become an attractive option for many businesses.

CJAM Group secures Auto Express coverage for TyreSafe

The latest awareness campaign from tyre safety organisation TyreSafe has achieved high profile media coverage thanks to CJAM Group. Coverage of TyreSafe’s campaign to expose the hidden dangers of part worn tyres has appeared in this week’s Auto Express, the UK’s top selling consumer motoring magazine, following an integrated PR and marketing push from the CJAM team.

CJAM Group bags its own ‘apprentice’

CJAM Group is delighted to welcome a new ‘apprentice’ to the team. Courtney Hicks joins as marketing assistant, following a successful internship during which she impressed us with her enthusiasm, drive and impeccable knowledge of social media! Courtney is already fully involved and up to speed with our latest client campaigns, and will focus primarily on social media marketing and the design and creation of key e-marketing campaigns. She’ll also be managing our website.