New Year, new Facebook algorithm…

Facebook announced its latest change to its news feed algorithm this week, prompting a range of mixed emotions from agencies and influencers.

Mark Zuckerberg, CEO of Facebook, declared that the new algorithm will prioritise posts that encourage meaningful interactions between people and that content will be prioritised, with posts from friends and family to appear over public content.

Social Media buttons on keyboard

Top five social media tips to promote your charity event

With over 1.79 billion social network users worldwide, it would seem that social media has taken over the way in which charities promote their events.

Social media consumes far more than a quarter of the time we spend online.  The average person has five social media accounts and spends one hour 40 minutes browsing their social media networks every day.  Clearly this is an online platform not to be missed.