CJAM has produced a dynamic new safety video for leading tyre safety organisation TyreSafe to help advise businesses on the importance of correctly inflated tyres. The video, shot on location at Millbrook Proving Ground, Bedfordshire, clearly communicates the fundamental reasons why business fleets should prioritise tyre maintenance, highlighting both the safety and fuel economy aspects. It has been uploaded to the TyreSafe website and to the organisation’s YouTube channel.
“Fleet drivers typically spend long hours on the roads, often clocking up 20,000+ miles a year,” explains Christine Joyce, Managing Director, CJAM. “It’s vital that fleet managers, HR managers and drivers all understand why it’s so important to pay attention to correct tyre inflation. We’re delighted to have managed such an important educational project, and remain committed to helping TyreSafe to raise awareness of major tyre safety issues.”
The creation of the TyreSafe fleet video follows hot on the heels of the animated tyre labelling video produced by the CJAM team in May. CJAM managed the creation of the new video from start to finish, brainstorming the creative concept, consulting with TyreSafe and managing the complete production process, with Christine Joyce attending the shoot and advising on the final cut.
The video can be found at www.tyresafe.org and includes both driving demonstrations and animated sequences, along with a professional voiceover. Importantly, it conveys that if a tyre is underinflated by just 6psi, this can have a significant effect on handling, raising the possibility of an accident. Additionally, the video explains that by driving with tyres that are 20% underinflated over a sustained period of time, this can increase fuel consumption by 3%. It also delivers best practice hints and tips on tyre maintenance.
“Business have a duty of care towards their staff and face tough penalties if they overlook the safety of employees while driving,” concludes Joyce. “Drivers too have a responsibility to ensure they are driving a vehicle with correctly inflated tyres. We anticipate that this video will be of great benefit to both employers and staff.”
