CJAM Group are going back to school with our latest client Premier Print and Promotions to support the ‘Get Kids Writing’ campaign as part of National Stationery Week. Over the week we will be visiting five local primary schools to hand over 1,000 handwriting pens along with Jamie Marshall, Managing Director of Premier Print and Promotions.
Premier will be presenting the pens during assemblies and at lunch-breaks all week. On top of this, they are also offering prizes to all the schools for a week-long handwriting competition based on pupils current class topics. Jamie Marshall said “Premier are proud to support the local community and where better than helping the next generation with their writing! We’re passionate about pens and are looking forward to sharing them!”
The Get Britain Writing campaign was launched in last years National Stationery Week and returns this year from 27th April to 3rd May. National Stationery Week celebrates the written word and all things stationery – the wonderful products which make it all possible, and give so much pleasure to so many people. It reminds us all of the importance of the written word in a digital age, especially as 2015 marks the 800th anniversary of the Magna Carta.
The aim is to get more people putting pen to paper and writing more often – especially children – and to send more letters and cards, especially to those we care for, rather than just text or email. It’s much more personal. The US removed cursive handwriting as a compulsory skill in 2013 and Finland is also taking it off the curriculum in 2016 in favour of teaching typing skills. But MPs, celebrities, teachers and parents alike are now joining forces to make sure the UK does not go down the same route.
Sandra Hipgrave, mother to Thomas and Joe, pupils of Chappel Primary School, who received 60 pens on Monday morning, said, “I think it’s great that a local company are supporting our schools in this way. The boys are really excited about the competition and it’s lovely to see them off the Xbox and writing instead!”
We are thoroughly enjoying our week of school assemblies and talking to local children about their writing. Its day like these that you go to work with a smile on your face.