CJAM Group’s advertising campaign for Essex’s most state of the art fertility clinic, Simply Fertility, kicks off this week, with an outdoor, radio and social media campaign, will full press office support.
The campaign celebrates the opening of the purpose built clinic at Great Baddow, Chelmsford, where for the first time, all appointments, tests and procedures can be carried out on site, under one roof, without the need for additional appointments in London.
Key commuter stations
The media has been planned to target both the affluent London commuter, many of whom will be wanting to continue with work, undisturbed by their fertility treatment. Four key commuter stations across Essex, including Chelmsford and Shenfield, feature large 48 sheets (billboards) and smaller 6 sheet (on platform) panels.
The outdoor is supported by a radio campaign which seeks to communicate with commuters, families of those affected and also those with ‘secondary infertility’ – a common condition where a couple has already conceived one child but are unable to conceive their second. The broadcast and print campaign is supported by a social media campaign on Facebook and Twitter. The objective of the campaign is to raise awareness of the location and facilities of the new clinic and the media has been planned for specific times of the year to drive enquiries and ensure Simply Fertility remains top of mind for those seeking treatment.
Simply Fertility’s brand new clinic provides state of the art equipment and facilities in a beautiful boutique environment where exceptional care is at the very heart. It is also the only clinic in the East of England that is part of the Fertility Partnership – the largest provider of IVF in the UK.
Lucy French, Marketing Director, CJAM Group said: “We’re extremely excited to launch this incredible clinic which will give live a helping hand in Essex. We hope the creative approach, centred on the emotional impact of the IVF journey whilst reinforcing the clinic’s unique combination of services, will encourage people to take a closer look at Simply Fertility.”
Simply Fertility are running several Open Days over the coming weeks and are also offering potential clients the opportunity to book a free, informal consultation with a specialist.