The latest awareness campaign from tyre safety organisation TyreSafe has achieved high profile media coverage thanks to CJAM Group. Coverage of TyreSafe’s campaign to expose the hidden dangers of part worn tyres has appeared in this week’s Auto Express, the UK’s top selling consumer motoring magazine, following an integrated PR and marketing push from the CJAM team.
“TyreSafe provides excellent advice to consumers on numerous aspects of tyre safety, including part worn tyres, and we’re thrilled to have helped the organisation to reach more than 60,000 motorists with just one piece of media coverage,” comments Christine Joyce, Managing Director, CJAM Group. “Raising awareness of the part worn issue via a flagship consumer motoring publication was central to our campaign strategy and will act as a catalyst for further hard-hitting coverage.”
With an audience of 60,840 readers, Auto Express is the country’s top weekly motoring title and most popular car magazine. The article secured by CJAM reports on the results of TyreSafe’s recent part worn tyre investigation, which found that 98% of tyres inspected were sold illegally and more than a third were sold in a dangerous condition. The organisation is keen to emphasise the safety risks posed by buying damaged part worn tyres, as well as the false economy they present. Its views and actions to highlight the issue are supported by motor industry codes of practice expert Chris Mason, MD of Motor Codes.
“We’re adding further support to TyreSafe’s campaign by creating a dedicated part worn tyre section on the organisation’s website, a free downloadable leaflet and a substantial social media campaign,” continues Joyce. “By reaching consumers across multiple platforms and equipping respected tyre retailers with the knowledge to help motorists better understand this difficult issue, we plan to reinforce TyreSafe’s message as widely as possible.”
To speak to the team about achieving targeted media coverage for your company or brand, please call 01787 226995.
