A cutting-edge digital animation designed by CJAM is being used to launch a high tech iPhone app for architects. The dynamic animation will provide top UK architects with a strong, colourful introduction to 3DOn’s revolutionary augmented reality technology app. The animation is one of a number of video projects currently being undertaken by CJAM to support businesses in different sectors.
“Digital animations are increasingly leading the way in customer engagement, with research indicating that online videos are rapidly growing in popularity,” comments Christine Joyce, Marketing Director, CJAM. “In creating the 3DOn animation, we focused on telling a simple, engaging story to illustrate the powerful links between architecture and technology. It’s highly visual, colourful and humorous, and helps to break the ice with customers!”
The 3DOn animation provides a whistle-stop tour of the history of architecture and technology, from Egyptian hieroglyphs through to smartphones, the London Eye and the iconic Gherkin building, positioning the 3DOn app right at the forefront of modern architectural technology. The app saves architects both time and money by allowing them to view and check their designs prior to construction.
“Launching our app with a digital animation adds colour, interest and relevance,” explains Paul Smith, Director 3DOn. “The CJAM film resonates well with our audience – it helps to reinforce the value of our offering while providing an interesting talking point! I wouldn’t hesitate to take an animated approach to future product launches.”
CJAM managed the creative process of brainstorming ideas and storyboard design, as well as the production and editing of the animation, delivering a complete solution from concept through to delivery. The team has also recently created a successful animation for leading tyre safety organisation TyreSafe to help explain the forthcoming changes in tyre labelling legislation to consumers.
“Video is a highly creative and flexible medium and allows businesses to present the character of their company or brand in a unique, dynamic way,” concludes Joyce. “They are also cost-effective to produce, providing a creative and yet economical means of communicating brand values, launching a new product or delivering important educational messages.”