The CJAM team has played a central role in launching the Tyre Recovery Association’s (TRA) new ‘Responsible Retailer’ initiative. The new programme will help garages and tyre retailers across the UK to manage their tyre disposal in line with industry guidelines. Importantly, it will also help them to promote their improved environmental credentials to consumers.
Retailers signing up to the initiative will receive an annual certificate, designed by CJAM, to demonstrate their commitment. They’ll also be able to use a wide range of free educational materials to explain to motorists why safe tyre disposal is important. These include colourful and informative posters and leaflets.
CJAM has also created an e-newsletter, a promotional video and a brand new webpage to support retailers’ efforts to act responsibly and share examples of best practice. The webpage features a postcode-driven search facility, allowing retailers to find a local collector, as well as useful information about the initiative and a list of fellow garages who have joined the programme.
“Even though it has been illegal to send tyres to landfill since 2006, many tyres are still abandoned, illegally stored or abandoned, with 20% of end-of-life tyres being unaccounted for,” explains Christine Joyce, Managing Director, CJAM. By helping UK retailers and garages to dispose of tyres safely, we hope to prevent further damage to the environment and boost consumer confidence in retailers who demonstrate they’re acting responsibly.”
Waste tyres register as the Environment Agency (EA) fourth illegal waste risk. With 40 million used car and van tyres generated in the UK each year, there is increasing pressure from government and environmental groups to recycle or reuse tyres.
The Responsible Retailer initiative has already received significant backing from motor industry body Motor Codes and the Independent Garage Association’s ‘Trust My Garage’ scheme. The EA has also been heavily involved in developing the programme and is giving it its full backing, while the UK’s Business and Energy Minister, Michael Fallon, is also a strong supporter.
Mat Crocker of the EA said: “The Environment Agency welcomes this initiative that will better inform tyre retailers, support legitimate business and make it harder for criminals to dispose of tyres illegally.”
For more information about the Responsible Retailer initiative or to join, visit www.tyrerecovery.org.uk. If you’re planning a similar initiative and would like support in creating a marketing campaign to support it, please don’t hesitate to contact the CJAM team on 01787 226995.