We’re thrilled to have recently delivered a series of successful high-profile launch events for one of the world’s leading tyre manufacturers.
After being selected to help Apollo Tyres present its new range of tyres to potential UK distributors, we devised three glamorous events at some of the UK’s most iconic locations which attracted more than 400 attendees.
It was a pleasure to help such a large international company with their expansion into the UK and gave us a fantastic opportunity to help the company present itself in the best possible light – it certainly ensured that our attention to detail, expertise in branding and event management were put to the test!
Our brief included helping Apollo make a significant statement of intent about its ambitions in the UK, so we chose to host the events at London’s contemporary Gherkin, historic Edinburgh Castle and at Old Trafford – Manchester United’s theatre of dreams, where Apollo has recently become a brand partner.
Offering a turnkey, yet cost-effective and strategic event management solution for Apollo, we left no stone unturned and devised the “Apollo on Tour” concept, handled all elements of guest invitations and management, and produced branded event collateral. This even included transporting guests in branded coaches and turning Edinburgh Castle and the Gherkin purple to match Apollo’s corporate colours!
Feedback from attendees and our client was very positive with Stuart Jackson, managing director, Apollo Vredestein saying, “With such an important launch event, it was imperative that we chose an agency who not only had fantastic levels of creativity and attention to detail, but one which we had complete confidence in. I’m delighted to say that CJAM Group didn’t disappoint. The execution was fantastic, meaning that our guests had a thoroughly enjoyable time, but just as importantly, experienced for themselves the commitment, creativity and attention to detail that is at the heart of Apollo’s DNA.”
In addition to the successful Apollo launch events, we will also be organising a number of other UK and European events for major businesses this year including an awards ceremony, technical conferences, annual dinner and seminars.
If you’d like to discuss how your company can benefit from our creativity and event management expertise, why not give us a call on 01787 226995