CJAM Group’s latest advertising campaign for Essex’s newest state-of-the-art fertility clinic has kicked off with an outdoor, radio and social media campaign to ensure Simply Fertility is ‘top of mind’ for those seeking fertility treatment.
The media was planned by our marketing team to target local people and the London commuter who may be looking for help to start a family. Four key commuter stations across Essex, including Chelmsford, Shenfield, Bishop Stortford and Colchester feature large 48 sheets (billboards) and smaller six sheet panels on the London and out-bound platforms.
The new adverts are also carried on the back of buses in Chelmsford and Colchester.
Running alongside the outdoor media is a four week radio campaign on Heart Essex, with 30-second spot times during peak drive times. The team worked closely with the client to draft and finalise scripts, with the adverts highlighting the convenience of IVF treatment at the Chelmsford-based clinic, which offers one-to-one appointments outside of office hours for the convenience of patients.
A call to action was devised to encourage people to book a free consultation with a specialist from the award winning team.
This is the third phase of the Simply Fertility campaign, which launched in May 2017 to coincide with the opening of the new clinic. CJAM worked with its designers to refresh the campaign to celebrate two key successes – the arrival of a new baby every four hours and an Essex Business Excellence Award for Excellence in Innovation and Technology.
The advertising campaign is backed up by proactive social media posts on Facebook and Twitter.
Find out more about CJAM’s marketing services.