Are you confused about which marketing will work best for your business? Many of our clients approach us for advice on which marketing disciplines will best support their business objectives, however, one theme is common throughout: the importance of cost-effectiveness. Companies are keeping a tight watch on marketing budgets and rightly so. We are strong believers that marketing campaigns should not have to be costly. Effective campaigns rely on developing powerful marketing strategies, carefully executed with compelling tactics, whether it’s writing engaging press releases, creating clever digital animations or simply producing regular e-newsletters and blog posts.
”Ensuring that marketing campaigns are as cost-effective as possible means setting smart objectives at the outset and really defining how the marketing activity in question will deliver against key business aims,” explains Christine Joyce, Managing Director, CJAM Group. “Whether the aim is to generate sales, build relationships with customers, enhance brand loyalty or establish thought leadership, a targeted marketing campaign can make all the difference, particularly when it is rigorously evaluated.”
Among the most economical measures recommended by CJAM are building or enhancing a website, creating fresh and regular online content and defining the most effective social media channels through which to engage with target audiences. Social media campaigns are proving highly effective at present, with 57% of CEOs in the UK and Ireland indicating that social media will be as important as face-to-face time with customers in three to five years time, according to a recent IBM study.
Through a creative and targeted programme of social media activity, we increased donations to a leading Essex-based charity in just three months, raising its profile and increasing its Twitter followers from 100 to more than 1,200. Similarly, the nationally recognised tyre pressure iPhone app we created for TyreSafe achieved 50,000 views in its first year, helping the organisation to reach ever increasing numbers of consumers with its tyre safety message.
For further information give us a call on 01787 226995.
