A second fertility clinic has engaged the services of CJAM Group to raise its profile.
Following the success of our work with Simply Fertility Chelmsford, Boston Place approached us to reach more people in central London who are seeking a helping hand to start a family.
Boston Place is an elegant, state-of-the-art clinic in the heart of Marylebone which prides itself on offering discreet and personalised care to its patients in beautiful surroundings comparable to a luxury private hospital. It is part of The Fertility Partnership, a select group of clinics which includes Simply Fertility.
Advertising campaign
CJAM has conceived a two-phase advertising campaign, initially to drive brand awareness and subsequently to celebrate the unique attributes of Boston Place.
The first phase will see large sized format posters in key sites at Marylebone station, two of which are supersize back-lit panels for maximum impact. In the second phase, commuters and Londoners will see posters at bus stops within one mile of the clinic, local press and station escalator panel advertisements.
Brand positioning
CJAM Group’s Marketing Director, Lucy French, said: “The creative advertising executions capitalise on Boston Place’s unique location to attract people passing through Marylebone station and train lines feeding into it. It positions the brand as boutique and first class to appeal to its affluent audience as well as adding charming and emotive expressions such as ‘baby steps’ and ‘embarking on IVF’.
“Our portfolio of healthcare clients and experience of promoting Simply Fertility has given CJAM unique insights into the industry and knowledge of a very specific audience.”
For help with your advertising campaign, contact CJAM.
