Many people think that animation is something that only belongs to big brands? In fact, that couldn’t be further from the truth.
Animation has become an affordable and powerful marketing tool for any memorable campaign – a key component of digital marketing which has become more popular and low-cost than ever before.
Producing animations is no longer restricted to major brands, today’s technology allows companies of all shapes and sizes, budget and spend to benefit from affordable animations.
Today, animation offers limitless creative opportunities – at an affordable price – to make a brand visually sing.
Websites and social media platforms such as Twitter, Instagram and Facebook have made sharing animated content easier than ever. With 27 million pieces of content being posted every day, it’s easy to see why animation can grab attention, engage the reader and deliver a compelling message which is clear, concise and easy to understand.
Here are five reasons why the power of animation can fire up your marketing:
- It’s visual striking
The stats speak for themselves. Ninety per cent of information that is transmitted to the brain is visual. On average, people only read 28 per cent of words per visit online. The average attention span is only eight seconds… the statistics go on and on. So creative, dynamic and engaging animation can become a valuable medium for showcasing your service, training or demonstrating a product.
Add animation to the home page of your website to make an extra impact. Making use of good animations in digital marketing is a great way to boost SEO and appeal to your customers.
- Don’t forget, content is key. Digital marketing is putting an ever increasing focus on content. It’s attention grabbing
To put yourself one step ahead of the rest and engage the digital generation you need to take your marketing to the next level. Animation can work by bringing your ‘story’ to life, in a succinct and concise way, with the advantage of making a subject easy to understand.
Twitter, Flickr, Snap Chat and Instagram are great ways for users to share your animation with their friends and followers.
Google owns YouTube, so a presence on YouTube, and embedding animation on your website, makes your site 53 times more likely to be shared via a Google front page search result. This can boost your SEO. You can also add keyword tags to your YouTube animations, prompting companies to contact you.
An animation on your home page allows you to grab the user’s attention with a powerful mix of pictures, motion, text, voice, sound effects and music, all in a short amount of time.
- Be entertaining
Animations can be used to entertain as well as inform and educate your audience.
Seventy per cent of people who watch online videos will share links with their friends – so get creative, catch their eye and make your animation worth sharing. There’s no magic formula for creating something that users want to share but making sure you have a strong story idea and a compelling message, tailored to your target audience, is a great start. Be creative and don’t forget to add a powerful call to action.
- It’s efficient
Up to 85 per cent of visitors are more likely to make a purchase after watching a product video or animation online, and on average, visitors will stay two minutes longer on your website if they are watching a clip. So animation can make your marketing more efficient.
It’s simply a matter of finding the right people to write, design, storyboard and produce the animation to suit your marketing needs. You can use animation to create outstanding special effects that would cost an extortionate amount to live film. The creative opportunities are endless. Afterall, there is nothing that cannot be drawn and animated, from a birth to the world imploding!
- It’s flexible and affordable
It’s not just big brands that can afford animation and video content these days.
Once you’ve created your animation, make the most of it by using it offline too. Animations can be added to enhance presentations, pitches and meetings by helping to visually explain and promote your business.
You can use animations in e-marketing too: Animations can draw the reader to your key message and make good use of a limited space by showing off your product or service rather than writing about it. If a picture speaks a thousand words, then just how many does an animation say? But one important point to note, make sure your animation is compatible with your audience’s devices and that files sent aren’t too big to be problematic.
It’s a great conversation point too and useful for networking, so keep your animation handy on your phone, iPod, tablet or laptop.
Could animation bring your marketing story to life? Animation is an ideal way for you to engage with your customers across a wider market. And it’s never been so affordable and accessible. Get in touch with our animation team, and we can discuss our ideas for your next campaign.
