CJAM Group has won yet another new client in the healthcare sector, the Faculty of Medical Leadership & Management (FMLM) – the third success in this field in the past few months.
FMLM was established in 2011 by all the UK medical royal colleges and faculties with the objective of improving medical leadership and subsequently raising the standard of patient care.
CJAM Group’s remit is to raise awareness of the FMLM brand and position the faculty as the custodian of enlightened forward thinking for medical leadership.
CJAM Group Marketing Director, Lucy French, said: “Our marketing initiatives will be challenging the status quo, that is long-held perceptions and assumptions about leadership within the medical profession, prompting action to drive engagement.”
“By establishing FMLM as the industry voice and go-to body for medical leadership, we aim to create a benchmark whereby not being a member is a notable professional omission.”
In April, CJAM Group launched the South East’s newest fertility clinic with a targeted consumer outdoor and radio advertising campaign supported by media relations. The initial campaign burst resulted in an increase in enquiries and booked-out open events.
“With our proven experience of driving engagement for healthcare clients including comprehensive stakeholder communications, we are confident in taking the FMLM brand to the next level,” Lucy French continued.
“The FMLM campaign will include printed materials, adaptations for the website, press releases, print advertising, enewsletters and social media strategy.”
The marketing operations will be executed in collaboration with the work carried out by CJAM Association management team members in adding value to membership and promoting the upcoming Leaders in Healthcare conference.
Managing Director of CJAM Group, Christine Joyce, added: “Once again the full range of services we offer, combined with the proven experience and expertise of our team, has been key to the client choosing CJAM over other agencies. Prospective and current clients ascribe significant value to our perfect marriage of association management and marketing.
“We have demonstrated time and again that we get results – from cultivating strong relationships to developing and delivering cost-effective campaigns that meet ROI targets.”