As the world’s most famous car show gets underway in Geneva, we reflect on just what it takes to create a show-stopping event. Our team’s event management experience spans product launches, conferences and industry briefings, as well as annual dinners and business trips abroad.
Managing a successful event means ensuring the content is on target and the schedule runs like clockwork. The whole experience should leave attendees eager to learn more and impressed by your level of professionalism. Even the best prepared event manager will still be faced with last minute conundrums to solve, that’s just the nature of the game. Through years of running events across the UK, we have created a practical guide to managing the perfect event.
Firstly, understanding what makes your audience tick is vital. We recommend rapidly getting to grips with the issues that are most likely to interest your audience, and using this as the basis for developing a strong event theme and really compelling content. Your audience should be left in no doubt as to why you’re running the event, what key challenges it will address and how they will benefit from attending.
Keeping to the budget is all important, as is setting clear objectives in advance and knowing how you’ll measure success. Select the indicators that matter most to your organisation, whether this is new business enquiries or increasing social media reach.
We recommend building a database of trusted suppliers whom you can rely on to deliver excellent service, and going through every detail of the event with a fine toothcomb. No stone should be left unturned when it comes to planning an event. Make sure that every eventuality is catered for. A mental or even a physical walk through of the event can help to spot potential issues and find solutions ahead of time.
The presenters you invite can make or break a day, so make sure they are confident speakers and give them a clear brief as to the information you’d like to present. Speakers who will educate and inspire the audience stand the best chance of boosting attendance levels.
All content should be streamlined to fit with your overall communications plan, and fine-tuned to reflect your organisation’s key messages. On the day, we recommend encouraging your audience to participate as much as possible. Initiating conversations via Twitter using bespoke hashtags can really help to drive positive social media engagement.
When the event is over, seeking feedback from your attendees is a great way to gauge their thoughts and optimise future events. Make sure that any questionnaires are quick and easy to complete. This is the best way to achieve a good response.
Good luck! The CJAM team would be delighted to help with planning or managing any forthcoming events.