A local businesswoman has been recognised for her contribution to reducing the number of people killed or seriously injured on Britain’s roads by the UK’s leading tyre safety charity.
CJAM Group Managing Director, Christine Joyce, was recognised for her achievements over the past 10 years at a special event to mark the 10th anniversary of TyreSafe – the UK’s pioneering tyre safety charity.
Based in White Colne, near Colchester, Christine has worked with TyreSafe since its inception 10 years ago.
Since then, she has led TyreSafe’s road safety campaigns and communications, working tirelessly to keep ideas new and fresh and to increase the reach and engagement of key messages which resonate with different audiences.
Over the past decade, TyreSafe has reduced the number of people killed or seriously injured in a tyre related accident on Britain’s roads by 31 per cent annually. Christine’s innovative and creative campaigns have promoted vital lifesaving messages and safety advice to the UK’s drivers and road users.
She was recognised for her work at a special awards event held at The Belfry in Sutton Coldfield last Thursday (14 July).
Christine said: “I am proud to have been recognised by TyreSafe for 10 inspiring years of raising awareness of the dangers of defective and illegal tyres.
“It’s be an on-going challenge to change drivers’ attitudes to tyre safety in Britain and there is still much to be done.
“The more information we can give people on the dangers of illegal and defective tyres and how they can carry out simple lifesaving checks themselves, the safer everyone will be.”
Christine heads up CJAM Group, a marketing and communications agency she set up on the outskirts of Colchester which works with charities and businesses locally and nationally.
Recent campaigns have targeted specific audiences including mums-to-be, scooter commuters and caravan users. Last week she launched a new 360 animation which shows the shocking impact of dangerous tyres.
