Marketing doesn’t have to be expensive to have an impact. Whatever the size of your budget, we’re here to help. And we’re well practised in achieving great things on a shoestring. All you need to do is tell us how you’d like marketing to help achieve your objectives, and if you don’t know, that’s fine too!
So what type of activities are best suited to a small budget?
1. A good website
Everything starts with a good website, these days. You’ve got to be online to be in the game, it’s as simple as that. Website design ranges from the straightforward to the outrageously expensive. We help companies build great websites whatever their budget. Our skilled designers will take you through the process step by step, from creative concept to delivery. You may well be surprised at how economical this can be!
2. Direct mail
Targeting a few specific audience segments with direct mail is a great way to make that all important first contact. And it can be pretty economical. We suggest a well designed leaflet, letter or postcard with a strong visual element and clear branding. The communication should be concise, making it immediately obvious what you have to offer and how you can add value to customers’ businesses.
3. Social media
There’s a lot of talk about the merits of social media. Used well, it has great potential to raise awareness of your company and engage with customers and like-minded people in a very open way. As with any marketing activity, a good social media strategy is essential. Our social media strategy for the J’s Hospice increased its Twitter followers by more than tenfold in just three months. Knowing ‘what success will look like’ at the outset means you’ll know how to measure the results. We can recommend which social media channels would work best for you, and which would be better left alone.
4. Blog writing
A well written blog can work wonders – it allows you to showcase your expertise and communicate your strengths in a very personal way. We recommend writing little and often, just enough to get people interested without resorting to long essays or feature-length articles. A blog should give people an insight into your values and personality without being too heavy on the detail. Just give us a shout if you want to know how it’s done!
Animations can be a great way to engage with your audience in a highly entertaining, visual way. We’ve created a good few animations in our time, just check out our 3DOn Architecture animation. This was used at a product launch and proved a real success. The key ingredients here were adding colour and interest, and telling a good story. The creative, flexible nature of video also allows businesses to display their character in a unique, dynamic way.
Whatever your marketing needs, give the CJAM team a call on 01787 226995 and we can discuss what’s right for your business.