Online lead generation for offline sales

On February 2, Chelmsford fertility clinic, Simply Fertility held an Open Day to provide information, support and advice to couples and individuals looking for help to start a family. The task for the marketing team at CJAM Group was to identify and convert a local audience who were considering investigating fertility treatment and ultimately choose…


CharityComms – Unlocking the Power of Social Influencers

From brand awareness to engagement and reach, there’s no denying the potential power and leverage to be gained by reaching out to social influencers and celebrities to help spread the word about your cause. On January 24th, CharityComms hosted a conference at Amnesty International HQ in Shoreditch, London, that focused on social influencers in charity…


10 Top Tips for a Tip Top Homepage

The homepage of your website is a crucial digital lobby to showcase your key objectives, unique selling points (USPs) and define how your business can help your website visitor.  Sounds simple, right? Given that it takes a visitor only half a second to form an opinion of your website, in fact, the particulars behind making…


Digital Marketing Trends for 2019

Digital marketing is about as dynamic as it gets, with new technology evolving by the minute. The challenge faced by businesses large and small is to continue to meet the demands of the digital marketing domain, and the consumer evolving and changing with it. The 2018 digital marketing landscape changed drastically, with the implementation of…


Business Champions

Our Marketing Director Lucy French ran a Business Champions session at CJAM Group this month, designed to give each member of the team greater ownership of the business. External and internal-facing elements of the business were identified and members of the team chosen to lead those areas. From establishing Communications and New Business Champions, to…


CJAM springs forward as four new employees join the team

CJAM, the award-winning marketing and association management agency based in Colchester, is springing forward with new team members across the business. CJAM Group welcomes back Lucy French, Marketing Director, after a four-month career break. Lucy’s remit is to spearhead the marketing team, as creative and strategic lead, driving through hard-working campaigns that deliver real value…


In search of a second act: find your superpower

There are an increasing number of older women starting new businesses, as the preconceived barriers to seeing themselves as an entrepreneur fall away.  As both Baby Boomers and early Generation Xers have grown up grasping equality with both hands, many reach a point in their careers where running their own business seems the next inevitable…


Spring has nearly sprung

As we swiftly move into Spring, and you realise that January’s resolutions to make a change to your brand both online and offline still haven’t materialised, then now is the time to start your Spring, simply with 3 tips to spring clean your marketing.

Credit card charges – businesses vs consumers?

In January this year, the law on credit and debit card charges for consumers changed.  Since 13 January 2018, it has been illegal to charge consumers an additional fee for using their cards in the UK, as the UK Government has implemented the latest EU directive, Payment Services Directive, into UK law.   It covers payment…


New engagement for CJAM with the Romantic Novelists’ Association

CJAM has been selected to provide a new website and associated services for the Romantic Novelists’ Association.  Created in 1960 to promote romantic fiction and to encourage good writing, the RNA represents over 700 writers, agents and publishing professionals in the UK. CJAM was chosen because of its track record of creating, optimising and managing…


The opportunities GDPR brings – part one

In this, our fourth article on GDPR, which comes into effect in May, we consider its wider implications for marketing professionals, and examine whether it may mark a new impetus for more traditional marketing tools, as well as social media in all its many forms.

New Year, new Facebook algorithm…

Facebook announced its latest change to its news feed algorithm this week, prompting a range of mixed emotions from agencies and influencers. Mark Zuckerberg, CEO of Facebook, declared that the new algorithm will prioritise posts that encourage meaningful interactions between people and that content will be prioritised, with posts from friends and family to appear…


We’re looking for a Communications Manager

Are you a strong copywriter with experience of PR and marketing, looking for a part-time role in the Colchester area? CJAM Group has an exciting vacancy for a Communications Manager with the right skills and necessary can-do attitude. Our Communications Manager will be providing support and insight as well as hands-on delivery of creative solutions…


CJAM’s pick of the top marketing trends for 2018

The complexity of marketing and digital marketing, together with the rate of innovation and advancement, is potentially leaving many businesses trailing in the clamour for customers. While some emerging marketing trends are quite niche at present and aimed at early-adopters, others are definitely worth a place in your 2018 marketing strategy. Similar to our top…


We’re hiring!

Due to the high level of interest in this role, we are no longer accepting CVs. Thank you for your interest. Are you an administrative expert with superb organisational and communication skills looking for a varied role in a growing company? CJAM is on the search for a full-time Office Administrator to join its association…


Creative Communications and Digital Business of the Year

Receiving the Award of Creative Communications and Digital Business of the Year at the Essex Business Excellence Awards last night was a fantastic accolade for CJAM Group. While we know we do a great job for clients – our metrics confirm that time and time again – it’s rewarding to have our expertise recognised by…


Seeking a dynamic and creative senior team member

As a result of our growing client portfolio, CJAM Group is looking for an experienced and enthusiastic Marketing Director to work full-time across all clients. Long on ideas and with proven expertise of producing thoughtful and successful campaigns, our new recruit will be heading up a busy, award-winning team. Applicants will need to demonstrate knowledge…


Creative Communications and Digital

CJAM Group is very proud of its creativity and integrated communications, so it’s hugely satisfying to be able to announce that we have been shortlisted for a countywide award to recognise these talents. We are one of three finalists in the Creative Communications & Digital Business of the Year category of the Essex Business Excellence…


Extending our reach to Boston Place

A second fertility clinic has engaged the services of CJAM Group to raise its profile. Following the success of our work with Simply Fertility Chelmsford, Boston Place approached us to reach more people in central London who are seeking a helping hand to start a family. Boston Place is an elegant, state-of-the-art clinic in the…


CJAM’s growing digital footprint

Who could have predicted, 15 or even 10 years ago, just how digital marketing would have such wide-reaching dominance in our lives? At CJAM, our digital marketers are fully embracing this ever-growing and fast-paced sector, increasing their knowledge and expertise and using it to create award winning campaigns


It’s award finalist time

Awards are a great way to demonstrate your company’s prowess, whether through your business specialism, customer service, employee or employer skills and accomplishments. We know that CJAM’s achievements are noted by existing and potential clients and we are proud to list them on the About Us page of our website. Business Awards We’ve been involved…


Data Proection

UK data protection laws to follow GDPR guidelines

The Department for Digital, Culture, Media and Sport has proposed a new Data Protection Bill, which will transfer the EU’s General Data Protection Regulation (GDPR) into UK law after BREXIT. This means that businesses won’t have to revise their DP practices a second time after the split on 29 March 2019. GDPR will come into…


Making the top five for Not for Profit PR

CJAM Group has been shortlisted for a CIPR PRide Award, for its 2016 campaign for TyreSafe – Don’t chance it, Check it. Organised by the Chartered Institute for Public Relations, the CIPR Awards recognise the outstanding work agencies have been delivering for clients and employers across the country. The company is on of five finalists…


Striding out for Cancer Research

Team CJAM assembled in Colchester Castle Park on Sunday, together with hundreds of other women (and a few brave men) to complete the 2017 Race for Life in aid of Cancer Research. The ground was dry and the fair weather was a bonus, if a little warm for jogging/running. At least the face paint didn’t…


Mental health

Mental health client seeks help from CJAM

Tackling the growing problem of mental health in the UK has become a nationwide issue and local psychotherapist Mark Newey has asked CJAM Group to promote his ability to help people eliminate their feelings of stress, anxiety and depression.

Volunteers' Week

We make the difference – you can too

In support of Volunteers’ Week, 1-7 June, CJAM is celebrating the difference we make to the community at large. There will be tea and cakes all round as we recognise our contribution and thank everyone for their time and effort. #Ivolunteer In January two team members, Julie and Courtney formed part of the collection team…


Healthcare communications

Why healthcare communications is a specialist area

There’s no doubt that knowing and understanding your customer is a key facet of marketing and communications. Some customers and markets are more complex than others and healthcare certainly falls into this bracket. Finding the way Without specialist knowledge of the sector


CJAM sponsors business awards

CJAM supports Essex Business Awards

CJAM is sponsoring the Business Man of the Year Award at the prestigious Essex Business Awards 2017. The Countywide Business Awards, organised by Newsquest, are much coveted by Essex companies to showcase their success and expertise. In 2016 CJAM won the Community Award, and Managing Director Christine Joyce has been a Business Woman of the…


Simply Fertility advertising campaign

CJAM Group launches the South East’s newest Fertility Clinic

CJAM Group’s advertising campaign for Essex’s most state of the art fertility clinic, Simply Fertility, kicks off this week, with an outdoor, radio and social media campaign, will full press office support. The campaign celebrates the opening of the purpose built clinic at Great Baddow, Chelmsford, where for the first time, all appointments, tests and…


Live streaming

Live Streaming – taking the plunge

Live streaming is catching on, but what can it do for your business? Developments such as Periscope, owned by Twitter, and Facebook Live have brought to the mainstream what was once a somewhat technical process reserved for high profile events such as


Simply Fertility Mother baby and directors

New client in healthcare sector

In just a few short months, CJAM Group has landed a second healthcare client. Chelmsford Simply Fertility has appointed us to mastermind the marketing campaign for the launch of its new state-of-the-art Fertility Centre which offers every fertility service under one roof.


AMPS Conference

Generating Success

The annual conference for AMPS (The Association of Manufacturers and Suppliers of Power Systems and ancillary equipment) took place recently, organised by CJAM.

Technology Trends

Business tech trends for a productive 2017

Technology is growing at an exponential rate, with constant opportunities to increase productivity and introduce new business initiatives. While you may not wish to embrace the following tech trends wholeheartedly, it’s likely that more than one of the below is likely to impact your operations

Ivy Blue digital

Digital direction for Ivy Blu

Our digital team members are immersing themselves in the bridal and prom scene on behalf of new client Ivy Blu. Based at Barleylands Village in Billericay, Ivy Blu is Essex’s premier bridal and prom boutique, attracting customers from far and wide

Data protection law changes – part two

Last week, we highlighted the fact that a new EU Regulation on data protection is to come into force in May 2018 and outlined the types of data that it covers. In part two, we include the main changes between the new General Data Protection Regulation (GDPR), the Data Protection Directive and Data Protection Act.…


Changes in data protection laws – don’t get caught out

Are you aware of the dramatic changes being introduced to data protection laws? Have you done anything about it? The consequences of non-compliance are potentially extremely serious. This is the first of a three-part series setting out the basics of the impactsof the General Data Protection Regulation (GDPR) on businesses.

content marketing

Why your business should have a content marketing plan

The phrase content marketing is often used within the marketing world, but many people outside this jargon-laden bubble aren’t sure exactly what it refers to, or indeed whether they should be doing it. In a nutshell, content marketing is an approach that focuses on creating and sharing online material which


In support of World Cancer Day – 4th February

Cancer shook the CJAM team in 2016 with three diagnoses of breast cancer and we are determined to help in the fight to beat it. Please do all you can to explore what you can do – as an individual or a group – to reduce the global burden of cancer.

social media

Top social media trends for 2017

Social media is constantly evolving, making regular reviews of your strategy essential. It’s tricky to keep up with emerging trends and adopt them while still getting on with the day job, which is why so many companies employ digital specialists or agencies. Whatever your social media model, it’s not just a good idea, it’s good…


What a year it’s been!

2016 has been an amazing year of expansion for CJAM. The Colchester-based marketing and communications agency won 12 new clients and scooped NOT ONE but TWO prestigious marketing awards.


CJAM Group scoops North Essex Business Award

There were smiles all round when CJAM Group was awarded a prestigious North Essex Business Award on Friday. CJAM Group, based in White Colne, was awarded the ‘Community Charity (Private)’ award in recognition of its work with local charities and community groups at a glittering black tie awards ceremony held at Braxted Park in Witham.


FIVE reasons to use animation RIGHT NOW

Many people think that animation is something that only belongs to big brands?  In fact, that couldn’t be further from the truth. Animation has become an affordable and powerful marketing tool for any memorable campaign – a key component of digital marketing which has become more popular and low-cost than ever before.


When the day job becomes much more

Sourcing a case study and filming a road safety awareness video became much more than just work for CJAM Group’s Managing Director Christine Joyce. Her work with Hankook Tyres, the sponsors of the UEFA Europa League, has taken her on a poignant and emotional journey.


Charity starts with CJAM

Running marathons, dressing up in silly wigs and rolling around in the mud are just a few of the crazy things CJAM Group team members have done in the name of fundraising. CJAM Group places charity as one of the most important factors in its company’s values.

Social Media buttons on keyboard

Top five social media tips to promote your charity event

With over 1.79 billion social network users worldwide, it would seem that social media has taken over the way in which charities promote their events. Social media consumes far more than a quarter of the time we spend online.  The average person has five social media accounts and spends one hour 40 minutes browsing their…


New CJAM Group Site

CJAM Group launches its new look website

CJAM Group has unveiled its new look website – redesigned to give visitors access to the latest information at the touch of a button. The new look website has been completely redesigned to improve navigation and functionality and is packed full of news and information about CJAM Group, what’s going on and how the marketing…


It’s time to start thinking about your PR

Is PR on your to-do list?  Are you feeling uninspired or do you never seem to have enough time?  Does something else always crop up and get in the way? Maybe you’ve an idea for some PR but you’re not sure where to start?  When is a good time and how can you get your…


Developing a good news story

You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.


CJAM took its marketing and online communications expertise to the UK’s biggest sell-out conference for senior association and membership professionals.

Organising a BIG event

The events team at CJAM have organisational and planning skills by the bucket load. Most recently, the marketing agency’s busy events team has been organising a major exhibition and conference for the bulk and materials handling industry



CJAM’s association account director Lisa Dalton has only been running for nine years, but there’s no doubting it has already become a major part of her life. As a member of Sudbury Joggers Running Club and a parkrun Event Director in her spare time, Lisa has clocked up hundreds of miles at running events

CJAM Group – #OneTopTip

Inspired by Enterprise Nation’s #OneTopTip hashtag where its members share their tips for running a successful small business, Phillip Cruddace, PR account manager at CJAM Group, has recorded and shared his one top tip for the business environment.

CJAM Group becomes member of DMA

CJAM Group has deepened the reserves of resources available to its team of marketing communications experts following its recent enrolment as full members of the DMA, the UK’s industry-leading association for direct and digital marketing.

ENDED: CJAM Group one day eNewsletter competition

Following the success of our Marketing in a Box competition, CJAM Group offered another marketing services prize – five beautifully-crafted e-newsletters to support an organisation’s communications objectives. The winner will be announced in June 2015, so stand by for a phone call if you entered.


CJAM Group escorts their Premier client back to Primary School!

CJAM Group are going back to school with our latest client Premier Print and Promotions to support the ‘Get Kids Writing’ campaign as part of National Stationery Week. Over the week we will be visiting five local primary schools to hand over 1,000 handwriting pens along with Jamie Marshall, Managing Director of Premier Print and…


Six steps to help avoid email miscommunication

Have you ever written an email that gets completely misinterpreted? You’ve spent hours crafting the perfect message. You’ve taken pains to ensure that you have put your point across clearly and elegantly. You finish the email and start to move on to the next job on your to-do list.


Examining good customer service

There are a couple of questions you can be asking yourself that are key to running a successful business. And by a ‘successful business’ we mean one that keeps all of its clients and maintains good customer service levels.

Back to the Student Union for CJAM Group!

CJAM Group met up with the very lovely Karen Gooch at the University of Essex. CJAM Group have been looking for ways to help young marketeers and our local graduates in Essex and we’ve started the ball rolling today with their Faculty Placement Manager.

Further PR expertise added to growing CJAM team

Expanding on CJAM’s appointment of both an account director and a business development manager in February, as well as a PR director in March, the association management, marketing and events specialists have now hired Phillip Cruddace to manage public relations for its key association clients.

Videos as a Marketing Tool

One thing we all know in the marketing industry is just how fluid it is. It moves quickly, and there is always some new idea for improving your marketing strategy and reaching your customers better. Some of those things turn out to be a craze, whilst some stick. At CJAM, we pride ourselves in trying…


Six steps to help avoid email miscommunication

Have you ever written an email that gets completely misinterpreted? You’ve spent hours crafting the perfect message. You’ve taken pains to ensure that you have put your point across clearly and elegantly. You finish the email and start to move on to the next job on your to-do list. Then suddenly you’re confronted with a…


CJAM strengthens its team with two senior appointments

Award-winning marketing agency CJAM Group is strengthening its team with two senior appointments. Yvonne Lidgate joins as business development manager to help generate new business opportunities for CJAM’s marketing and association management clients, while Lucy French joins as Account Director to develop and lead creative, high impact marketing campaigns.

British businesses must step up their cybersecurity measures

Companies across the UK could be leaving themselves open to cyber attacks, reports TechWeek Europe, with half of businesses vulnerable to being hacked in less than 30 minutes. This is the alarming assessment of data security specialist Walter Rossi, who has warned that the majority of businesses are simply not prepared for cyber security attacks…


UK auto industry set to grow as JLR builds new SUV in Solihull

Great news for UK auto manufacturing today as Jaguar Land Rover (JLR) revealed it plans to build its first ever sports utility vehicle (SUV) in Solihull, creating 1,300 jobs. The company has been busy getting its Solihull plant ready to make the new car, as part of a £1.5bn investment in upgrading its production facilities.


Leading Colchester-based marketing agency CJAM is on the hunt for a talented PR professional to join our growing team. The successful candidate will have excellent communication skills, verbal and written, and at least five years’ experience in PR or journalism. He or she will be able to thrive under pressure in a bustling agency environment,…


What did CJAM get up to in 2014?

It’s been a busy year for the CJAM Group. We’ve continued to grow, winning new clients and expanding our team. We’ve created high impact marketing campaigns, travelled the world and held events in castles and skyscrapers. In our latest infographic , we wanted to share a snapshot of what we’ve been up to as we…


CJAM Delivers New York Event

Award-winning marketing agency CJAM has delivered a successful sales incentive trip to New York for global tyre manufacturer Vredestein Tyres UK Ltd.  The CJAM team devised, managed and led the trip for 50 members of Vredestein’s customers, creating an exciting itinerary of events, booking all accommodation and providing on-the-ground support both on the journey and…



We’d like to extend a warm welcome to our new social media and digital marketing apprentice, Lucy Mitchell. She has hit the ground running and is already hard at work, helping our social media expert Courtney Hicks to manage client websites and social media channels.


The Managing Director of leading Essex-based marketing agency CJAM is set to decide who will be crowned as Colchester’s ‘Business Man of the Year’. Christine Joyce, herself a winner of two ‘Excellence in Marketing’ awards, is sponsoring the prestigious award category to show support for the achievements of fellow Colchester businesses. She will review the…


CJAM shortlisted for Colchester Business Awards – twice!

The CJAM team is thrilled to reveal that CJAM has been shortlisted for two Colchester Business Awards. We’re up for the ‘Excellence in Marketing’ award and our Managing Director, Christine Joyce, has made the final shortlist of the ‘Business Woman of the Year’ category. We’ll all be heading to the awards ceremony at Charter Hall…


CJAM enhances online health for EACH

CJ Association Management has given a shot in the arm to the online presence of the European Association for Communication in Healthcare, or EACH, with the launch of a brand new website for the healthcare networking organisation.

Number Cruncher Wanted!

Part-Time Accounts Position Are you an experienced, number cruncher? If so, and you’d like to share our success by becoming part of a vibrant, award winning marketing and association management team, then we’ve got a fantastic opportunity for you. CJAM Group is a rapidly expanding marketing services and association management company, and thanks to a…


CJAM ‘Bulks’ up to deliver conference success

CJAM was instrumental in delivering the recent Bulk2014 conference on behalf of the Materials Handling Engineers Association (MHEA), which saw more than 80 bulk handling industry leaders gather for another successful turnout at the sector’s premier professional networking event.

CJAM’s Lisa is a marathon marvel

How many of us have seen runners toiling in a marathon and fancied giving it a go? And how many of us have then done anything about it? Well CJAM’s Lisa Dalton did, recently taking part in and, more importantly, completing her first one in the Halstead and Essex Marathon!

Top tips for Creating Buzz

The big hot button issue at the moment for many businesses is how to create a lot of marketing buzz around their products without spending a fortune. In these tight economic times, we are scrupulous about where we spend our money, and we want to make sure we are getting the most value for it.…


FSB warns businesses to check candidates’ references

The Federation of Small Businesses (FSB) is contacting its members to warn them about the scale of reference fraud directed at small businesses. The FSB and BBC1′s Fake Britain cooperated on a survey of 1,800 small firms, which found nearly one in five (17%) had discovered candidates with fraudulent references.

Customer Data – Why is it Important to your Marketing?

A common question we ask all of our customers when starting a marketing plan is ‘what does you customer data say?’ This gives us varied responses – from ‘we don’t have any’ to very precise and confident answers. Unfortunately the latter are quite rare, and often collecting market data is one of the first things…


The Advantages of Using a PR Company

We all know how useful it can be having a good marketing company behind you when you’re first starting out. For some it’s just a time saver, but for others it’s a lifeline, something that helps get their business off the ground and out to their customers. With a dedicated team of marketers, CJAM can…


Small Businesses and Social Media: A Match Made in Heaven

 We all know that at times marketing can be costly – and for some smaller business it can be difficult to justify the spend without the cash flow. For those in this situation, social media has been a blessing. It’s a free way to project your message out to the world, without location limitations and…


FSB puts spotlight on small business talent of the future

As the Federation of Small Businesses’ (FSB) 40th anniversary conference in Manchester comes to a close, the spotlight is firmly on the small business talent of the future. Panellists including Hushpreet Dhaliwal CEO of the National Association of College and University Entrepreneurs (NACUE) discussed the FSB’s NexGen programme, mentoring, finance and skills with an audience…


Making an impact

With expertise across a wide range of marketing platforms, we certainly know how to make an impact. And if proof of this was needed, then you don’t need to look any further than the hard-hitting and highly targeted media coverage we’ve helped deliver for one of our clients, TyreSafe, in the last week.

Admin Guru Wanted!

Are you an experienced, professional administrator? If so, and you’d like to share our success by becoming part of a vibrant, award winning marketing team, then we’ve got a fantastic opportunity for you.

Investment Funding For Small Businesses

Sourcing funding for your business doesn’t have to be another difficult challenge for small business leaders. Micro loans are normally associated with third world and developing countries, with crowd-sourced funding, through organisations such as Kiva, made available for individuals who not normally would qualify for bank loans to set up their own business initiatives.


UK gears up for first ever Small Business Saturday

The UK’s first ever Small Business Saturday takes place this Saturday, 7th December 2013. Started in the US by American Express in 2010, the tradition is a means of encouraging people to shop in local, independent businesses across the country. The UK campaign has been delivered entirely by individuals and organisations who have given their…


Entrepreneurs keep business in the family

Some 63% of entrepreneurs plan to pass their business on to a family member, nearly half plan to give their business to their children, and one in ten plan to hand over to their spouse, according to new research from asset management company Close Brothers. The findings vary between different sectors and business types, with…


CJAM launches young driver campaign for TyreSafe

CJAM has just launched a brand new campaign for TyreSafe – together with young driver insurer ingenie – to help encourage young drivers to take better care of their tyres. Having commissioned a survey into young drivers’ attitudes to tyre maintenance, we discovered that there’s an alarming lack of maintenance taking place and what’s more,…


CJAM is shortlisted for the Colchester Business Awards…again!

CJAM has just been shortlisted for two awards at the Colchester Business Awards for the second year running. We are shortlisted in the ‘Excellence in Marketing’ category while our Managing Director, Christine Joyce, is in with a chance of winning ‘Business Woman of the Year’. The news follows our recent success at the 2013 Essex…


CJAM Group is Recruiting

CJAM Group, a rapidly expanding marketing services and association management company is seeking a part-time marketing and communications executive to join its team.

SME confidence hits highest levels for three years

Confidence among small and medium-sized businesses stands at its highest level for three years, says the Federation of Small Businesses (FSB). The Federation’s Confidence Index, which measures responses from 2,000 owner managers on a quarterly basis, found that four in ten had experienced increased revenues during the previous three months, and that confidence was improving…


Risk-averse attitude stifles growth of female start-ups

Men are more likely to take a risk in order to fulfil their professional ambitions and grow their businesses more quickly, according to research from Women Outside the Box (WOTB), an annual festival celebrating female entrepreneurship. Women, on the other hand, are more risk-averse, according to the study, meaning they are more likely to hold…


Mayor of London urges SMEs to capitalise on Tokyo 2020 Games

With Tokyo confirmed as the host of the 2020 Olympic and Paralympic Games, Mayor of London Boris Johnson is urging SMEs to get involved and sell to the Japanese city, reports Real Business. Speaking today in Canary Wharf, Johnson told 500 London-based small businesses they should use their skills, expertise and experience of the 2012…


‘Black box’ technology set to boost young driver safety

Telematics-based or ‘black box’ car insurance could become the norm for young drivers within two years, says the Institute of Advanced Motoring (IAM). The ‘black boxes’ are typically placed inside a dashboard and use GPS and motion sensors to monitor factors such as speed, acceleration and braking, as well as recording the times when the…


CJAM gears up for Tyre Safety Month

Correct tyre pressures are critical to road safety. That’s why we’re proud to be supporting the Tyre Safety Month 2013 campaign. We’ve managed the marketing of the annual campaign for more than five years, creating a dynamic campaign story and colourful, informative marketing materials to engage with motorists. Each year the campaign gets bigger and…


CJAM creates ‘Check your pressure’ song for TyreSafe

CJAM has just produced a compelling new ‘Check your pressure’ song for tyre safety organisation TyreSafe. The song, complete with a video, is being posted to TyreSafe’s YouTube channel today and is intended to help raise awareness of the importance of correct tyre pressure among motorists.

CJAM holds successful event for Kennedy Montessori School

CJAM held a packed event to help raise awareness of Kennedy Montessori School’s bid to create a state-funded Montessori primary school in Colchester. Held at the Weston Homes Community Stadium, the ‘open day’ event provided an exciting opportunity for parents of prospective pupils to learn more about the benefits of Montessori education.

Marketing on a shoestring

Marketing doesn’t have to be expensive to have an impact. Whatever the size of your budget, we’re here to help. And we’re well practised in achieving great things on a shoestring. All you need to do is tell us how you’d like marketing to help achieve your objectives, and if you don’t know, that’s fine…


Creating a social media policy

With news this month that UK Prime Minister David Cameron name-checked a ‘fake’ account in a tweet, it’s clear that not even world leaders are immune to Twitter blunders. Earlier this year, disgruntled employees at HMV took over the company’s Twitter stream and used it to voice their concerns about redundancy issues, causing a social…


Developing a good story

You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.

CJAM runs the Colour 5k for Headway Essex

The CJAM team is gearing up for the messiest race of them all: the Colour 5k. This unique race will see us getting sprayed with colour powder every kilometre until we’re all the colours of the rainbow! We’re doing this in support of our client, Headway Essex, a brilliant charity that cares for people who’ve…


50% of UK organisations are flouting the ‘EU Cookie Law’

More than 50% of UK organisations across private and public sectors are failing to comply with the EU Directive on Privacy and Electronic Communications by not being clear enough with web visitors about cookies, new research from KPMG reveals. This figure has dropped from 80% in 2012, but still represents a fairly poor response to the…


CJAM helps launch new Responsible Retailer initiative for the tyre industry

The CJAM team has played a central role in launching the Tyre Recovery Association’s (TRA) new ‘Responsible Retailer’ initiative. The new programme will help garages and tyre retailers across the UK to manage their tyre disposal in line with industry guidelines. Importantly, it will also help them to promote their improved environmental credentials to consumers.

CJAM gets behind Montessori School bid for Colchester

CJAM is helping to raise awareness of a bid to create a state-funded Montessori school for primary school children in Colchester. The team is busy organising an ‘open day’ style event for parents of prospective pupils, which will be held on 10th July 2013 at the Weston Homes Community Stadium.

Anniversaries galore at this year’s Goodwood Festival of Speed

The famous Goodwood Festival of Speed will be in celebratory mode this year as it marks a number of automotive and motorsport anniversaries, as well as 20 years of the event itself. Taking place 11th-14th July 2013, this year’s show will be an action-packed extravaganza, complete with a fly-past by the Red Arrows.

New ‘green’ petrol could be costly and damage cars

We’re hearing today that the UK has signed up to an EU directive requiring fuel suppliers to dilute petrol with environmentally-friendly alternatives. A new petrol, made from 10% ethanol (derived from corn), will arrive at fuel pumps later this year. Known as E10, the new fuel will be available alongside standard petrol, reports The Telegraph.

How can Vine be used in marketing?

Twitter’s new video app, Vine, allows users to capture, edit and share six-second looping videos. The video can then be embedded directly into a company’s Twitter stream and shared with its social network. It’s free to download and currently available on the iPhone and iPod Touch. So, will social media’s latest newcomer be a hit…


Top tips for selecting a marketing agency

Choosing a marketing agency to promote your business can be daunting. With a broad spectrum of agencies across the UK offering diverse skills, expertise and industry sector experience, navigating your way to the agency that’s right for you can be challenging.

Interactive roadmap identifies UK accident hotspots

Motorists, motorcyclists and cyclists can now gain an insight into the UK’s accident hotspots by means of an interactive map. Developed by Osbornes Solicitors, the map plots accidents on the country’s roads by using information provided by the general public as well as government statistics. In order to help improve road safety, motorists are being…


Introducing CJAM’s top event management tips

As the world’s most famous car show gets underway in Geneva, we reflect on just what it takes to create a show-stopping event. Our team’s event management experience spans product launches, conferences and industry briefings, as well as annual dinners and business trips abroad.

Google set to help 30,000 small charities go online

Google has just launched a new campaign to help 30,000 of Britain’s smallest charities boost their fundraising through online tools and the internet. Established in partnership with the Media Trust and Charity Technology Trust, the ‘Grow Your Charity Online’ initiative will provide free training and tools for smaller charities across the country, reports The Guardian. It…


Will cars be the next digital playground?

Car manufacturers are investigating how technology found in smartphones can change the way we use our cars. We were interested to read that this could mean ‘mobile app’ style features appearing on car dashboards, from parking space finders to coupons for restaurants, or directions that pop up on the windscreen. This would all rely on…


Animations are on the up

Making use of good animations in digital marketing is a great way to boost SEO and engage customers. Whether animations are informative, corporate or promotional, it’s fair to say that they’re becoming increasingly popular in digital marketing.

CJAM’s social media predictions for 2013

Social media is an indispensable channel to communicate with customers and stakeholders, and used effectively, can help generate sales enquiries, raise your profile and establish strong relationships with existing customers. With many social media predictions circulating for the New Year, our resident social media expert Courtney adds her own to the mix.

CJAM supports auto charity BEN this Christmas

CJAM is supporting the automotive industry charity BEN this Christmas via its colourful ‘Peas on earth’ Christmas cards. The team opted to buy all its Christmas cards from a firm donating 5p of every card to BEN. As the UK’s only dedicated charity for people who work or have worked in the automotive and related…


Female motorists set to outnumber men on the roads

Female motorists are set to outnumber their male counterparts on the road, the RAC Foundation has revealed. There has been a dramatic narrowing of the gender gap on the roads since the mid-1990s, it claims. Women drivers in the US have already overtaken men, and it seems the UK is likely to follow this pattern…


Employee engagement is vital to business success

The UK could deliver up to £26bn GDP growth by better engaging its employees, a new report from the Engage for Success task force reveals. CEOs from across the UK came together earlier this month to call for every leader and manager in the economy to help tackle the UK’s employee engagement deficit by inspiring…


The future burns bright for Colchester businesses

The future burns bright for businesses in Colchester. This was the message that came across loud and clear at this year’s Colchester Business Awards. The vibrant event celebrated the best of the historic town’s business men and women, businesses and charities. The CJAM team were delighted to take part in the evening and thrilled to…


Small charities lead the way in online fundraising

We were interested to learn that small charities are leading the way when it comes to fundraising online. There are more than 220,000 charities registered in the UK today, all working hard to raise those all important donations. However, significant differences were recorded in a survey of 500 UK charities conducted for Everyclick’s Digital Giving Review.

CJAM creates compelling digital marketing content for TyreSafe

CJAM has stepped up its digital marketing activities for leading tyre safety organisation TyreSafe with the launch of a new Facebook app, a new part-worn tyres video and a new corporate video . The app, introduced to coincide with this year’s Tyre Safety Month campaign, invites Facebook users to ‘take a pledge’ to check their…


CJAM helps launch the biggest Tyre Safety Month to date

This year’s Tyre Safety Month is set to be bigger and better than ever before, with the CJAM team in full flow, raising awareness of the annual campaign through multiple PR and marketing channels. The theme of this year’s campaign, which aims to prompt motorists around the country into taking action on tyre safety, is…


CJAM client speaks on prime Radio 4 show

CJAM has propelled its client TyreSafe to a top speaking slot on Radio 4’s popular ‘You and yours’ show. Speaking with presenter Peter White on the subject of part-worn tyres, TyreSafe chairman Stuart Jackson explained the dangers arising from driving on part-worn tyres, while highlighting that many of the 4m used tyres sold in the…


CJAM creates striking new fleet video for TyreSafe

CJAM has produced a dynamic new safety video for leading tyre safety organisation TyreSafe to help advise businesses on the importance of correctly inflated tyres. The video, shot on location at Millbrook Proving Ground, Bedfordshire, clearly communicates the fundamental reasons why business fleets should prioritise tyre maintenance, highlighting both the safety and fuel economy aspects.…


Zooming in on target audiences

Defining your target market is key to ensuring that the right message about your products and services reaches the right people. Making assumptions in this scenario is dangerous. We undertake in-depth research on behalf of our clients to ensure that we fully understand a) who their audiences are and b) what motivates these audiences. It’s…


New braking technology may improve road safety

We heard this week that 76% of UK motorists believe they would re-pass the practical driving test first time, although less than half would be confident about passing the driving theory test. A further 65% confessed to not being as familiar with the Highway Code as they were when they originally took the test, a…


The benefits of public speaking

Professionals from all sectors are often called upon to speak at events. While it can be intimidating, public speaking is a highly valuable skill to possess, and those who learn to leverage it effectively will often establish themselves as experts or thought leaders, which in turn helps to generate new business leads and raise the…


Fundraising through iPads reaches new levels of sophistication

Raising funds for charity via iPads has hit the news pages again this summer as Fundraising Initiatives launched its new mobile-optimised, face-to-face fundraising solution to a packed audience of third sector professionals at the National Convention 2012. More than 2,000 delegates gathered to hear the latest in best practice techniques, with raising funds through iPads…


How can car dealers and garages improve their Google search rankings?

Car dealers and independent garages alike may be experiencing a dramatic drop in internet traffic as a result of changes made by Google to the way it ranks websites. The internet giant now rewards content-rich and regularly updated sites, propelling informative sites with new, bespoke information up the rankings, while static sites flounder further down…


Measuring the value of social media

Monitoring social media campaigns is vital to managing reputation and gaining meaningful business and brand insights. How best to measure the value of these campaigns is a hotly debated subject among PR and marketing professionals, particularly when it comes to securing support from senior management. Defining clear business and marketing objectives is therefore essential, as…


CJAM’s top tips for an effective email marketing campaign

Marketers throughout the UK are focusing their attention on the power of email marketing as they review their direct marketing budgets following Royal Mail’s shock price hikes. While many businesses were left reeling from the news of the increased cost of First Class stamps, we noticed an increase in the number of enquiries from charitable…


Optimistic outlook for British car manufacturing

We heard this week that BMW plans to invest £250m in its UK factories over the next three years. This is additional to the £500m of investment already confirmed by the manufacturer in June 2011, and reinforces the trend in global carmakers growing their British manufacturing operations. Firms including Jaguar Land Rover, BMW and Toyota…


Sponsors create a dazzling array of Olympic content

Creating interesting, relevant and audience-specific content is now fundamental to a successful marketing campaign. Gone are the days when the world’s biggest brands could simply trumpet their sponsorship through standard ads or strategically placed logos. Now, brands are expected to participate in a social conversation and really interact with their customers and stakeholders. As the…


Good news for Google+

With the Financial Times announcing that it has reached more than 1m Google+ followers, the social media network from Google has regained some much needed positive coverage. The FT has laid claim to the title of the network’s ‘fastest growing newspaper brand’ and is a strong Google+ advocate. This is all good news for Google,…


Keeping up appearances: the importance of good branding

A brand is a company’s face to the world. Developing and maintaining the optimum brand image is fundamental to achieving a positive relationship with customers, and ultimately defines how an organisation is perceived by all its stakeholders. Creating a recognisable brand also acts as a company’s promise to adhere to a set of principles or…


Hitting the mark

With thousands of businesses all vying for media attention, both in print and online, standing out from the crowd has never been more important. As PR and marketing agencies jostle to project their respective clients into the limelight, those that succeed will be those with a strategic, targeted approach.

Videos and animations lead the way in customer engagement

A growing number of companies are taking advantage of the high level of consumer engagement with videos and animations to boost interaction with customers and accelerate sales. Four out of five internet users in the UK watch video over the web every month according to Comscore, while Forrester Research reports that video is 53 times…


The EU Cookie Law

The EU Cookie Law deadline of May 26th is fast approaching, by which time all websites must conform to the EU Cookie Law directive. As you may know, cookies are small files stored on a user’s computer by the browser when they visit a website, and can be used to log pages visited or track…


Advertising opportunities via Twitter: progress needed

Twitter has come under the spotlight this week, with marketers insisting that the social media giant must work harder to prove its worth to companies if it wants to convince more UK brands to advertise via the platform. Despite 140 companies having advertised in the first year since Twitter established its UK office, marketers argue…


Cost-effective marketing pays dividends

Are you confused about which marketing will work best for your business? Many of our clients approach us for advice on which marketing disciplines will best support their business objectives, however, one theme is common throughout: the importance of cost-effectiveness. Companies are keeping a tight watch on marketing budgets and rightly so. We are strong…


Charities embrace social media to engage donors

Charities are increasingly embracing social media as a means of reaching out to new and existing donors. While UK charity shops are experiencing record profits, with reported takings up £34m year on year , more traditional fundraising methods have typically suffered during the recession, leading charitable organisations to seek alternative methods of raising money. The…


CJAM creates compelling educational material for motorists

With new labels set to appear on tyres across Europe from 1st November 2012, CJAM has been busy creating a bank of engaging educational materials to help motorists get to grips with the new information on display. The tyre labels will feature three key measures, including wet braking performance, fuel efficiency and noise emission characteristics.…


CJAM Group secures Auto Express coverage for TyreSafe

The latest awareness campaign from tyre safety organisation TyreSafe has achieved high profile media coverage thanks to CJAM Group. Coverage of TyreSafe’s campaign to expose the hidden dangers of part worn tyres has appeared in this week’s Auto Express, the UK’s top selling consumer motoring magazine, following an integrated PR and marketing push from the…


CJAM Group bags its own ‘apprentice’

CJAM Group is delighted to welcome a new ‘apprentice’ to the team. Courtney Hicks joins as marketing assistant, following a successful internship during which she impressed us with her enthusiasm, drive and impeccable knowledge of social media! Courtney is already fully involved and up to speed with our latest client campaigns, and will focus primarily…


Email marketing proves its worth amid postal price hikes

Forward-looking marketers throughout the UK are focusing their attention on the power of email marketing as they review their direct marketing budgets following Royal Mail’s shock price hikes. While many businesses were left reeling from the news of the forthcoming increase in the cost of First Class stamps, we have already noticed an increase in…


CJAM’s on the hunt for a marketing professional

The CJAM Group based in White Colne near Colchester, is in the ‘market’ for an experienced marketing professional who has a real passion for social media. “This is a fantastic opportunity for the right candidate to join a dynamic organisation. We have some very exciting plans for the business and our clients and the successful…


UK business confidence ‘growing’

The BBC announced recently that the number of UK businesses planning to increase their spending on marketing has risen sharply from last year, a survey suggests. A net proportion of 38.5% of businesses intend to raise their marketing budgets this year, according to a survey of more than 2,000 firms carried out by research group…


QR codes – what, where, when & why?

The CJAM group team get asked lots of questions about QR codes; what, where, when and sometimes why use QR codes. What…. A Quick Response code (QR code) is a 2 two-dimensional code, similar to a bar code. Unlike a bar code which represents data horizontally a QR code shows data both vertically and horizontally. This data…


So many digital marketing channels – which one to choose?

Choosing which digital marketing channel to use for a campaign and blending the perfect mix of channels can make all the difference between campaign success or failure. The new media revolution is taking place and it cannot be ignored but it is a challenge to choose the best route to use to get your message across.  SEO,…


CJAM Group’s new look website ‘clicks’ with users

A new look website has been launched offering a lifeline to organisations looking to grow their business. The CJAM Group based in Colchester, Essex, has unveiled to showcase their marketing expertise which has helped many businesses, charities and national organisations expand over the last four years.


CJAM Group nets prime TV slot

Essex based marketing agency CJAM Group helped secure a major television feature for one of its automotive clients on BBC TV’s the One Show. The show is BBC One’s flagship magazine programme, broadcasting to an audience of around 5 million viewers every weekday evening, providing significant prime-time exposure for those featured.


CJAM group get local coverage for TyreSafe

The ‘stay safe & switch to winter tyres’ press release for Tyresafe has been used as an advertising feature in the Braintree and Witham Times.  It is important for TyreSafe to have national and local coverage to highlight the importance of winter tyres.  The advertising feature focuses on urging motorists to ‘warm’ to winter weather…