The CJAM group team get asked lots of questions about QR codes; what, where, when and sometimes why use QR codes.
What….
A Quick Response code (QR code) is a 2 two-dimensional code, similar to a bar code. Unlike a bar code which represents data horizontally a QR code shows data both vertically and horizontally. This data can be a direct link to a website page, business card information or text.
Where….
QR codes are being increasingly used on posters, adverts, leaflets, business cards and Websites etc as a quick and easy way of allowing Smartphone users to download information into their phones automatically.
When….
QR codes can be used on any printed material to drive traffic to the client’s website or enable a customer or supporter to sign up for an event or request information or to instantly like your facebook page or follow you on twitter.
Why….
With the recent rise in the use of smart phones with built in cameras QR codes have been identified as an ideal marketing tool. It gives printed material another dimension, the ability to interact with your target audience.
Now the fun bit!
The QR world is starting to get crowded as this marketing tool is starting to get known. But there are ways of making your QR code stand out from the rest; add colour, add your logo, change shape….
If you want to find out more about QR codes, how they can be used and how to make your QR code stand out in the crowd contact our team on 01787 26 995 or email theteam@cjamgroup.co.uk
