We’ve launched a new outdoor media campaign for award winning IVF clinic Simply Fertility targeting people who may be looking for help to start a family.
Featuring large scale 48 sheet billboards at Chelmsford, Shenfield and Romford mainline stations for commuters travelling into London, the new campaign is supported by adverts on the back of 29 buses in Chelmsford and introduces babies Yasmin and Freddie – and what makes them so special.
The campaign builds upon excellence award wins for Simply Fertility, which CJAM Group compiled and submitted, for technology and innovation in 2017 and most recently for customer service, demonstrating Simply’s very personal approach which has brought them huge success since opening the new clinic two years ago.
The agency’s creative and marketing teams also planned and created a new 30-second TV advert, a first for the clinic and their group – The Fertility Partnership, the country’s largest provider of IVF in the UK.
Marketing Director Lucy French said the campaign was conceived to “show how involved Simply Fertility is with its patients, where IVF care is more than making babies”. She added: “We wanted to reflect how staff at the clinic get to know each and every patient individually, they describe it as a huge honour and privilege to guide patients through their fertility journey.”
Lucy said: “We are using TV advertising in an efficient and intelligent way to reach potential customers, making TV advertising affordable and highly targeted. We believe it’s the future of broadcast for the small guy.”
This is the fourth phase of advertising following appointment in 2016 for the launch of the clinic, which is supported by ongoing marketing, online and social media strategies. Phones are ringing off the hook for patient information evenings and one-to-one consultations.
Digital screens in High Chelmer, Chelmsford and The Mercury, Romford also bring the campaign to Essex shopping centres, where a series of cute and funny baby photos drive awareness of Simply Fertility clinics in Chelmsford and Romford.