Choosing which digital marketing channel to use for a campaign and blending the perfect mix of channels can make all the difference between campaign success or failure.
The new media revolution is taking place and it cannot be ignored but it is a challenge to choose the best route to use to get your message across. SEO, email marketing, social media platforms including twitter, youtube, facebook and Digg, viral campaigns, display and PPC advertising the list can seem endless.
At the CJAM group we know that all channels do not fit all. We manage digital campaigns for business, not for profit and charity clients. This has given us an overview of the different requirements of different market sectors. The decision on which channel or channels to use depends on a number of variables including clients objectives, message, marketplace, customer or supporter mix.
Digital marketing can be a cost effective and efficient way to reach your target audience but it needs to managed well so that overexposure and customer fatigue does not set it in. If the digital channels are managed well they can complement and enhance a campaign.
Contact our team for further information and support on digital marketing campaigns. theteam@cjamgroup.co.uk
