Sponsors create a dazzling array of Olympic content

Creating interesting, relevant and audience-specific content is now fundamental to a successful marketing campaign. Gone are the days when the world’s biggest brands could simply trumpet their sponsorship through standard ads or strategically placed logos. Now, brands are expected to participate in a social conversation and really interact with their customers and stakeholders. As the Olympic Games approaches, it’s intriguing to watch the ‘battle of Olympic content’ play out, as sponsors fight to claim their share of Olympic glory.