CJAM Group has been selected to launch The Society for the Protection of Ancient Buildings’ new Old House Show, which takes place Friday 7 to Saturday 8 September 2018 at the Old Royal Naval College in Greenwich, London. The two-day free-to-attend event will bring together the best of everything it does under one roof, with a full programme of expert speakers, exhibitors, technical advice and support for homeowners, craftspeople and those working with old and ancient properties.
CJAM Group has won yet another new client in the healthcare sector, the Faculty of Medical Leadership & Management (FMLM) – the third success in this field in the past few months.
2016 has been an amazing year of expansion for CJAM.
The Colchester-based marketing and communications agency won 12 new clients and scooped NOT ONE but TWO prestigious marketing awards.
Bill Gates famously said “Content is King” back in 1996 and digital businesses globally have been lording it about ever since but what happened to brand architecture along the way? Sure, it’s fun to engage with brands on social media, it is positively exciting to see your twitter followers grow exponentially, but what if you can’t see the difference on the bottom line?
With over 1.79 billion social network users worldwide, it would seem that social media has taken over the way in which charities promote their events.
Social media consumes far more than a quarter of the time we spend online. The average person has five social media accounts and spends one hour 40 minutes browsing their social media networks every day. Clearly this is an online platform not to be missed.
What do you tell your customers in your advertising?
Do you tell them facts, figures and statements or do you build a story around your brand?
So, how can a marketing agency help me grow? And just what does a marketing agency do, anyway? These are often among the first questions we hear from business owners who are keen to understand how marketing can take their company to the next level.
Defining your target market is key to ensuring that the right message about your products and services reaches the right people. Making assumptions in this scenario is dangerous. We undertake in-depth research on behalf of our clients to ensure that we fully understand a) who their audiences are and b) what motivates these audiences. It’s important to really get to grips with the challenges faced by customers, what interests or inspires them, which media they consumer and how…There’s a lot of attention to detail required in this process, but getting it right paves the way to generating great commercial results for clients.