CJAM creates compelling digital marketing content for TyreSafe

CJAM has stepped up its digital marketing activities for leading tyre safety organisation TyreSafe with the launch of a new Facebook app, a new part-worn tyres video and a new corporate video . The app, introduced to coincide with this year’s Tyre Safety Month campaign, invites Facebook users to ‘take a pledge’ to check their tyres within seven days, following TyreSafe’s simple ‘20p’ tread depth test. The commitment is then shared with all their friends. Meanwhile, the part-worn video features TyreSafe’s chairman explaining the dangers of part-worn tyres, while the corporate video takes viewers on a whistle-stop tour of the organisation’s history and achievements to date.

CJAM creates striking new fleet video for TyreSafe

CJAM has produced a dynamic new safety video for leading tyre safety organisation TyreSafe to help advise businesses on the importance of correctly inflated tyres. The video, shot on location at Millbrook Proving Ground, Bedfordshire, clearly communicates the fundamental reasons why business fleets should prioritise tyre maintenance, highlighting both the safety and fuel economy aspects. It has been uploaded to the TyreSafe website and to the organisation’s YouTube channel.

How can car dealers and garages improve their Google search rankings?

Car dealers and independent garages alike may be experiencing a dramatic drop in internet traffic as a result of changes made by Google to the way it ranks websites. The internet giant now rewards content-rich and regularly updated sites, propelling informative sites with new, bespoke information up the rankings, while static sites flounder further down the page.

Videos and animations lead the way in customer engagement

A growing number of companies are taking advantage of the high level of consumer engagement with videos and animations to boost interaction with customers and accelerate sales. Four out of five internet users in the UK watch video over the web every month according to Comscore, while Forrester Research reports that video is 53 times more likely to appear on the first page of search engines results. Add to this the fact that videos can often be cost-effective to produce, and videos and animations become an attractive option for many businesses.