CJAM creates compelling digital marketing content for TyreSafe

CJAM has stepped up its digital marketing activities for leading tyre safety organisation TyreSafe with the launch of a new Facebook app, a new part-worn tyres video and a new corporate video . The app, introduced to coincide with this year’s Tyre Safety Month campaign, invites Facebook users to ‘take a pledge’ to check their tyres within seven days, following TyreSafe’s simple ‘20p’ tread depth test. The commitment is then shared with all their friends. Meanwhile, the part-worn video features TyreSafe’s chairman explaining the dangers of part-worn tyres, while the corporate video takes viewers on a whistle-stop tour of the organisation’s history and achievements to date.