Creating a social media policy
With news this month that UK Prime Minister David Cameron name-checked a ‘fake’ account in a tweet, it’s clear that not even world leaders are immune to Twitter blunders.… Read the rest
Advertising opportunities via Twitter: progress needed
Twitter has come under the spotlight this week, with marketers insisting that the social media giant must work harder to prove its worth to companies if it wants to convince more UK brands to advertise via the platform.… Read the rest