A growing number of companies are taking advantage of the high level of consumer engagement with videos and animations to boost interaction with customers and accelerate sales. Four out of five internet users in the UK watch video over the web every month according to Comscore, while Forrester Research reports that video is 53 times more likely to appear on the first page of search engines results. Add to this the fact that videos can often be cost-effective to produce, and videos and animations become an attractive option for many businesses.
“Digital videos can be used by any organisation to reach customers with carefully honed branding and sales messages,” comments Christine Joyce, Managing Director, CJAM Group. “Video is a highly creative and flexible medium and allows you to present the character of your company or brand in a unique, dynamic way.”
A striking video produced by CJAM for TyreSafe achieved 110,000 YouTube views in just 2 months. Featuring a series of braking and cornering tests in an ice rink, the video cut straight to the heart of the winter tyre issue, graphically demonstrating the safety differences between winter and summer tyres.
Following the success of the video, a further 17 versions were commissioned by leading automotive and tyre dealers to engage their respective audiences. The recent tyre labelling animation created by CJAM for TyreSafe to help explain the forthcoming changes in tyre labelling legislation is already proving a great success.