One thing we all know in the marketing industry is just how fluid it is. It moves quickly, and there is always some new idea for improving your marketing strategy and reaching your customers better. Some of those things turn out to be a craze, whilst some stick. At CJAM, we pride ourselves in trying and testing every single one, and those that we find successful become essential parts of our marketing arsenal, helping you to succeed in business.
One of the more recent techniques to experience a surge in popularity is video marketing. Videos have been around on the internet almost as long as the internet has, and it didn’t take long for someone to realise they could use videos on the internet much like TV adverts. It used to be rare to use internet videos for business, but now you find YouTube a huge source of information and marketing videos and it’s not difficult to spot those who are doing it well in the sea of video marketers.
A common misconception of internet video marketing is that you have to ‘go viral’ to make it a success. 90% of viral videos are of cats and goofy home videos – marketing videos will rarely go viral but they can still be hugely influential. CJAM will help you understand video marketing, and help make video marketing work for you.
Let The Numbers Do The Talking
They say a picture’s worth a thousand words, so what is the value of video? In a study completed by Forbes they conclude that 1 minute of video is worth a staggering 1.8 million words. If you’ve got a long or slightly complex message to convey, video will help you do it clearly, efficiently and quickly. That same study also suggests that 100 million people watch online videos every day. Now while a lot of this number will be taken up with viral videos of kittens and other such things, a large number of these people are looking for advice – how to build something, how to make it work better, or to buy service or product. And just in case that wasn’t enough, Forbes noted that over 90% of online shoppers for major retail websites said they found videos helpful in making their buying decisions. With a lot of these companies, videos helps them achieve a higher sales rate without extra spending.
But What’s The Payoff?
And if that didn’t convince you of the difference making videos part of your CJAM marketing package can make, we have collated a few examples of the results that can be achieved through effective video marketing.
According to the Online Publishers Association, 80% of internet users can remember watching a video advert online in the past 30 days. They could even remember what the advert was for – proving a far more effective way of embedding your message. But it gets better. of that 80%, 46% of those people took some form of positive action after they had viewed the advert.
- 26% of them looked for more information on the subject of the video
- 22% visited the website named in the video
- 15% visited the company represented in the video for more information
- 12% of those people purchased the product featured in the video.
Sound impressive? There’s more, 64% of people who view online advertising videos will view the website for 2 minutes longer than non video viewers, and are more likely to buy a product online after watching the video. This doesn’t just apply to retail either- whether it’s a product or a service you are selling, video marketing can have a huge positive effect on your search engine visibility, your customer faith and your overall sales rates. So what are you waiting for?
