2018 has got off to a flying start at CJAM group – this week we are unveiling a new outdoor media campaign across West London.
Working for leading IVF clinic Boston Place, our creative and marketing teams have focused on the proximity of the clinic to the station ‘just a few baby steps away’.
The outdoor media was planned to raise the profile of the Marylebone-based clinic amongst local people and the London commuter who may be looking for help to start a family.
From Monday, the campaign can be seen on escalator panels at Marylebone tube station and on posters at bus stops throughout the area.
“The adverts highlight what’s special about the clinic, the first class patient care, advanced techniques and convenience of IVF treatment for those at work or living in the area,” explains Account Manager Courtney Hicks.
This is the second phase of the Boston Place campaign, which was launched in October 2017 with supersize back lit digital screens at Marylebone main line station.